Instagram Marketing

With 22 percent of millennials ranking Instagram as their favorite social mediaplatform, it’s no surprise that social media marketing professionals at trendy boutiques and high-end cosmetic companies have flocked to the platform.

Unfortunately, millennials’ favor for Instagram has been both a blessing and a curse. While many marketers are leveraging the photo-sharing network, even more marketing professionals are focusing their efforts elsewhere, based on the assumption that their audience just isn’t there.